The challenge of promoting the real estate market

30/07/2020

The exceptionality experienced in recent months has caused people to give more importance to their home. Also that your priorities in the search for a new home have changed. The growing demand for single-family homes with outdoor and private spaces, the increase in interest in spacious rooms or the search for natural surroundings on the outskirts of large cities are some of the symptoms that denote a change in trend.

Thanks to digitization and the possibility of teleworking, professionals can have the opportunity to work from anywhere. And conceive of this flexible format as widespread long-term practice. For this reason, areas outside large cities, and specifically rural areas, are presented as possible environments in which to live responding to the social interest of having greater tranquility, independence and spacious homes.

This panorama supposes a great opportunity for the most rural areas. Those who live in the main cities for work needs, and who now have flexibility, could consider an exodus to these areas due to the good opportunities they offer with spacious and affordable housing. In addition to natural and quiet environments.

The experts from Instituto de Valores have analyzed the habits and motivations of the future buyer. Defining some trends that could help boost the rural real estate market. They are as follows.

1. Interest in second homes to telework: an opportunity for the most rural areas

The experts from Instituto de Valores have analyzed the habits and motivations of the future buyer. Defining some trends that could help boost the rural real estate market. They are as follows.

2. Homes adapted to current demand.

This type of housing can accommodate terraces, gardens, swimming pools and even extra rooms that can be used as offices

3. Tranquility, sustainability and well-being, among the priorities

After the exceptionality of the last few months, many people have realized how valuable their personal well-being is, both physically and mentally.

4. Investment possibilities with good profitability in emptied Spain

Thus, the current situation could be conceived as a good time to get a return on savings by investing in the most rural Spain, where good opportunities could be found.

5. The higher the interest, the greater the housing stock

Thus, it would be logical to think that, if there were a real increase in interest in rural areas as destinations for living or investing in second homes, this housing stock could increase. This would also have a positive impact on the supply of services in adjacent areas.